Tuesday, April 8, 2014

Midweek Teaser: The Great E-Book Pricing Question by David Gaughran

Awesome post by David Gaughran about pricing strategies for e-books. Probably one of the more difficult parts of the marketing mix, especially with the increasing options in promotion and place in the digital world (eventually each one with its own pricing). Leaves me with the product - but is it really the story only or might this be a bit more complex too. Let me know your thoughts.
Your writer in a foreign land

Originally posted on David Gaughran:
The Great E-Book Pricing Question
soulsaleThere’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly.
Price/value confusion
Before we get to the nuts-and-bolts, it’s time to slay a zombie meme. Much of the noise on this issue springs from conflating two concepts, namely price and value.
Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99....”
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